George Moyo, owner of Shosholoza brands, shares insights with Transform SA Daily. According to Moyo, Transform SA platforms ignite a new generation of changemakers committed to building a better future for all.
I’m proud to be part of this edition of Transform SA Magazine, which shines a spotlight on the groundbreaking work of The ODD Number advertising agency—a 100% black-owned firm making waves in the industry. Their commitment to diversity, inclusion, and bold creativity represents the forward-thinking mindset this edition celebrates.
The growth and development of black businesses in South Africa remains a complex journey, often hindered by systemic barriers. Yet, agencies like The ODD Number stand as powerful reminders of resilience and innovation. They embody the entrepreneurial spirit that is reshaping industries and driving transformation across sectors.
In this issue, Transform SA Magazine shares stories of black-owned businesses and individuals that are breaking barriers and forging new paths. From overcoming regulatory challenges to securing access to funding and markets, these businesses are creating bold, sustainable solutions to the obstacles they face. In the coming editions Transform Sa should also explore the role that should be played by corporate South Africa in supporting transformation—particularly efforts to increase black ownership, participation, and empowerment.
As the magazine reflects on the evolution of this black advertising agency in South Africa, is some way it pays tribute to the trailblazers who laid the foundation for today’s successes. James Moleya of Moleya Associates was instrumental in building the iconic Black Like Me brand in the 1980s, using innovative branding strategies that left a lasting mark on the industry. His legacy continues to inspire a new generation of black entrepreneurs.
That legacy lives on through his son, Thabang Moleya, a renowned filmmaker and producer whose acclaimed works, such as Gomora and Lobola, reflect his creative vision and storytelling prowess. We also recognize industry pioneer Peter Vundla, who co-founded HerdBuoys—the first black-owned advertising agency in South Africa. His influence opened doors and redefined the landscape for black creatives and entrepreneurs.
These stories are powerful reminders of what is possible through innovation, determination, and a belief in one’s vision. In featuring The ODD Number’s journey, Transform SA celebrates a new wave of leaders transforming not just their industries, but the country itself.
To ensure this momentum continues, government-backed initiatives like the Small Enterprise Development Finance Agency (SEDFA) must be strengthened and expanded. Increased access to funding will empower more black-owned businesses to scale, compete, and thrive in the broader economy.
This edition is a tribute to the spirit of collaboration, creativity, and resilience. We hope the insights shared in these pages not only inform and inspire, but also contribute meaningfully to the pursuit of a more inclusive and prosperous South Africa. By amplifying the voices and stories of black entrepreneurs, Transform SA ignites a new generation of changemakers committed to building a better future for all.
