The Black Agencies Network Association (BANA) marked its one-year anniversary with a highly anticipated conference that took place on Friday, 10 November 2023, at the prestigious Johannesburg Stock Exchange (JSE).
The conference featured distinguished speakers who shared their expertise and perspectives on key industry trends. Lungile Binza, acting CEO of the South African Broadcasting Corporation (SABC), provided an exclusive glimpse into the future of the SABC, unveiling innovative strategies and initiatives that are set to shape the media landscape. His presentation offered valuable insights into the changing dynamics of public broadcasting in the digital age.
Minister of Communications Mondli Gungubele delivered a thought-provoking address about the state of Ccmmunications from advertising and consumer perspectives. Gungubele reflected about current challenges and opportunities withing the Marketing Advertising and Communications (MAC) industry, encouraging discussions on consumer engagement.
Steve Babaeko, President of the Association of Advertising Agencies of Nigeria, shared lessons from Nigeria, drawing on experiences and case studies from the Nigerian advertising landscape. His presentation inspired attendees, encouraging them to explore innovative approaches in their professional endeavours.
The conference created a platform for networking, collaboration and knowledge exchange, fostering connections among industry peers and encouraging the exploration of innovative solutions. Engaging panel discussions, informative presentations, and interactive Q&A sessions offered attendees a unique opportunity to gain insights and perspectives from industry leaders.
The highlight of the conference was when Nunu Ntshingila, former Meta/Facebook Regional Director for Africa, and Maserame Mouyeme, former CMO at Old Mutual Group, were honoured and recognised for their exceptional contributions to the industry, receiving awards for the roles they have played.
BANA expressesed appreciation to the attendees, speakers, sponsors, and partners from the Black Business Council (BBC), Government Communication and Information System (GCIS) and BANA members alike for their support in making the conference possible. The organisation is dedicated to promoting diversity, inclusivity, and excellence within the MAC industry.