Cementing freedom through the airwaves

George Thabo Matlakala (36) grew up in Senotlelo village in the Mpumalanga province and the radio ‘bug’ bit him when he was 14 years old. Today he is the Founder and station Manager of Pheli FM, based in Atteridgeville, Tshwane. The station spreads the wings of freedom by tackling community issues, health, business and education and in the process impacts people in a positive way. He employs 15 people.

TSA: Why did you choose to start this business?

I have a passion for radio. Pheli FM is a voice of people of Tshwane. Radio is a power.  It touches the lives of many people and empowers them to make decisions about their future.

TSA: What challenges did you face?

I found that in the community we do not support each other as people. I had to work twice as harder than my counterparts in the other sections of society. My wish is that as brothers and sisters we can start to believe in our local brands.

TSA: What makes your business unique from others?

We broadcast in the languages that people can understand in our coverage areas. We give quality sound and speak about things happening around our townships.

TSA: What advice do you have for someone who wishes to start their own business?

-Stay focused. Follow your heart. Work hard to get where you want to be.

TSA: What does entrepreneurship mean to you?

-Entrepreneurship means freedom to me. You are no longer working for someone else.


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