Amanda Ioannoy and Varisha Singh, the dynamic duo behind Ambella Corporate Clothing and Promotional Gifts, plan on using their own success as businesswomen to inspire more South African female entrepreneurs.CEO of Ambella Corporate and Promotional Gifts, Ioannoy is a B.Com Business Management graduate who combines her business responsibilities with being a dedicated wife and mother. Ioannoy embodies the modern-day assertion that a woman can be anything she wants to be, whilst still maintaining all other aspects of her life.
Her outlook on life was inspired by her mother, Lynne Cheshire, who was the first female president of The Chamber of Commerce, a feat virtually unheard of for women in that era.
“She beat the odds and proved that women can. This has impacted my view on gender equality and empowerment greatly. I hope that through our own success with Ambella, we can encourage other local women to pursue their own business ventures!” said Ioannoy.
After building an extensive base of knowledge in the pharmaceutical, packaging and sales industry, Ioannoy decided to branch out on her own, and Ambella Corporate was born. Her vision is to enrich the brands she works with and positively impact corporate clothing South Africa by creating thriving brand cultures. In an interview with The Benoni City Times following her success in reaching the top 100 finalists of the Schwarzkopf Mrs SA 2016 competition, she expressed her desire to help other young women in South Africa and is also the founder of the Circle of Life Project.
This was one of the main reasons she entered the Mrs SA pageant – “The pageant is considered a programme that empowers females, not just another beauty pageant,” she states.
Ioannoy’s partner, Varisha Singh, is an internationally accredited somatologist who got her first taste of marketing and media whilst working abroad. It was then that her passion for marketing was ignited and she entered this dynamic environment. Singh now has over six years of experience in marketing, communications and brand development which she pairs with a customer-centric focus for her role at Ambella Corporate.
Together, they have travelled the world to bring the latest marketing trends and innovations to their corporate clothing online business. They take great pride in their personal integrity, strong work ethic and professionalism as women in business. They also aim to give more women an opportunity to grow in the cutthroat sales industry through the opportunity of growth in their own business.
Issued by Just Perfect