If some JSE-listed listed companies dismiss gender diversity as nothing besides a trivial ‘tick box’ exercise meant to fulfill compliance obligations, they might be overlooking how this attitude could impact on their bottom line.
Diversity expert, Sandra Burmeister, CEO of Amrop Landelahni, says there is a mounting evidence which suggests that gender diverse boards achieve better financial results in terms of large operating margins and higher share price valuations.
Burmeister observes: “Gender diverse companies have a clear strategic focus on integrating women’s experiences and viewpoints into the culture of the organisation. They understand that preparing the next generation of women is critical, and put in extra effort to bring women into senior management roles.”
He urges companies to start positioning gender diversity as integral to corporate performance, hence treated as any other culture change initiative. “Gender diversity needs to be thoroughly planned and must have the full commitment top management and the board. Setting term limits and identifying qualified women are ways of encouraging diversity of board members.”
