Only 23 years old, Isabella Mosime is a young business woman with a strong drive to succeed. She took to studying film and television after matric. After her 1st year at City Varsity she decided to get an internship at Tough Sunday Productions.
She quickly flew up the ranks in the small company from intern to music video producer and shareholder. Along the way she freelanced with revered directors such as Thabang Moleya (Zone 14 Director/ BOMB PRODUCTIONS) and worked on local and North African projects that took awards at ceremonies such as Channel O and SAMA AWARDS.
What motivated you to start your own business at such a young age? Do you think that there are enough SA business women?
I have always been motivated to do my own thing. I really am not one to be told what to do and when the opportunity arose for me to open up a production company, I took it. There is never a young age to start a company.
As someone who owns a production company what are the main challenges that you are faced with on a daily basis?
The main challenge…is getting more clients in and getting the time to show off our show reel – what we can do? It’s hard because some companies are so comfortable with just being with a production company they have had for years that they aren’t willing to listen to new ideas and see a different perspective, especially coming from a woman’s point of view.
The TV production industry is very competitive how do you make sure you always stay on top of your game?
Well because we are still new in the game and we are still young we promised ourselves that there is enough work to go around and we going to be here for a long while. But the more work we get, be it commercials, music videos and corporate work, we will always give the client the best that we can give.
What advice would you give to emerging SA producers who want to make it in the TV production industry?
I would tell them that it’s not easy and that they need to be patient. Sometimes one can sit for months with no work and then the next six months you can’t even breathe because there is so much work. So patience is the most important bit of advice I can give. And remember there will always be people who will try to bring you down and come between you and your goals. People are mean out there. So, always keep your eye on the prize and know your strengths and weaknesses.