The concept of personal branding and marketing has become a hotly debated topic in commerce and industry in the last few years.
Employers are more aware, particularly because of social media platforms, of the role that employees play as ‘brand ambassadors’ for their organisation. There has been a renewed focus on the attributes required by individuals to present themselves to optimum brand advantage.
Looking beyond the current preoccupation with just personal brands, businesswoman and best-selling author, Donna Rachelson, is about to launch her second book on the subject, entitled Branding & Marketing You through Teams. This expands beyond the scope of her first book, Branding & Marketing YOU, which dealt with the individual. Donna set out to interview team members from Microsoft, Sanlam and four other organisations. She expected to run across similar criteria to those applying to personal branding and image. The outcome however, was so startlingly different that she even changed the proposed title of the book.
Professor Nicola Kleyn from the Gordon Institute of Business Science (GIBS) says, “Donna’s focus on branding at the team level makes a welcome contribution to an under-researched area.” The book contains ground-breaking insights and busts several myths and stereotypes surrounding teams and how people function within them.
When asked if there’s one big secret to branding through teams, Donna answers, “No, there are many.” She’s used her tried and tested method of video-recorded qualitative research based questions to weave a narrative and conversation on the topic.
The book, scheduled for launch on 4 October 2013, has already garnered critical acclaim by marketing luminaries such as Chris Moerdyk, Thebe Ikalafeng, Monica Singer, Jeremy Sampson and others. Mandy Collins, journalist and business writing facilitator, says, “Donna Rachelson has achieved that rare thing – a business book that is useful, interesting and accessible to anyone who wants to learn more about marketing.”
Branding and Marketing You through Teams will be available in bookstores from the end of October, on Amazon.com and Kalahari.com as an e-book, and will also be on offer at a slight discount directly from brandingandmarketingyou.co.za. The recommended retail price is R230; ISBN Number 978-0-620-57789-2. For more information, visit brandingandmarketingyou.com.
About Donna Rachelson
Donna is a branding and marketing specialist. Her focus is on branding and marketing people and teams, as well as assisting entrepreneurial businesses from a marketing perspective.
Donna is founder of Branding & Marketing YOU, which offers training, coaching and outsourced marketing services. She is also the author of the best-selling book Branding & Marketing YOU, the first South African based personal branding and marketing book. Her second book, Branding & Marketing for Teams, will be released in October this year.
The motto that drives her is, “Make a marketing difference every day”.
For more information, visit www.brandingandmarketingyou.com.