MTN SA rated as 2013/2014 Icon Brand and tops SA’s telecommunications

MTN South Africa, once again has added another feather in its brimming cap when it landed the much-sought recognition in the Telecommunications sector, further reaffirming its stature as the preferred brand in the sector.

The TGI Icon Brand Survey Awards are the most trusted and the largest of its kind in South Africa. They recognize brands that are loved and used by the Rainbow Nation, and have created a durable and timeless relationship with South African consumers irrespective of race or socio-economic status. The awards also celebrate brands that have earned their status as ICONS through the usage and loyalty of South Africans.

Serame Taukubong, MTN SA’s Chief Marketing Officer, says the ICON Brand award is a timely recognition of a brand that was recently named as the most valuable in Africa and is ranked in the top 100 brands globally.

“We are honoured and pleased to be recognized by ICON Brands. This accolade indicates that our efforts to continuously improve service excellence, ensuring unique value propositions for customers.”

MTN is a homegrown African success story and the company listens to its customers and responds to their needs by providing more value. MTN SA owes this recognition to its millions loyal customers.

Taukubong says the recognition by ICON Brands bears testimony to MTN’s competitive advantage of focusing on customer experience.
“This award is a reflection of the fact that MTN offers value, quality coverage, affordable pricing, committed to its customer needs and rewards loyalty, and this differentiate us from our peers.” Concludes Taukobong

MTN SA continues to invest in modernizing its world-class network infrastructure to be able to deliver a bold new digital world in line with its vision, whilst exploring new and innovative ways to bring more value to customers.

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