Categorized | SMMEs, Supply Chain

Agroprocessing businesses excited about Joburg Market Exhibition

Joburg Market 1

Small and medium agroprocessing businesses in Johannesburg are looking forward to the launch of the Johannesburg Export Market Exhibition, a platform where they will display their products to potential customers in African countries. The event will take place on from 5 to 6 April.

On the event, which is springboard for local producers to reach the lucrative African market, Cllr. Ruby Mathang, MMC for Economic Development, explained during the Johannesburg Market Media launch explained: “The Joburg Export Market initiative is an important one to those who want not only to produce good products for the market within our borders and beyond our borders. But also to unlock markets beyond our borders with aims to capture and sustain the captured market’s demand. This is a great opportunity to individuals and communities to take all the opportunities that are out there in the global markets for instance SMME Development.”

Reginald Pholo, the Director Trade and Investment Promotion at the City of Johannesburg, advised that the African export market was not to be regarded as a dumping ground for substandard products. He stressed that good first grade fruit should be exported to African neighboring countries. “We don’t want a scenario where Africa is positioned as maybe the last place to target below other continents. We want an equal export process where all markets are of the same priority.”

Responding to a question on whether possible legislative impediments that South African exporters might face had been considered, Pholo said: “We know that some markets are a bit of a challenge to access due to policy and legislation matters. So it is also important for exporters to know the policy and legislation of the destination where their product is going. Sometimes policy and legislation matters that could drag up to 3 years to resolve. Unfortunately, that is not in our hands, it is something that is addressed at a national level. That address involves the National Bureau, African Union (AU), and the Department of Trade.”

In his address, Joe Mazibuko, Acting CEO- Joburg Market, said he believed that there were immense opportunities to be had from the Joburg Market event, based on the We are proud though to announce that in the past year, are local farmers have managed to sell 3 metric tons of fruit produce. And we encourage that it improves and grow.”

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